ARE YOUR EYES AGING YOU?
Understanding how skin aging affects the eyes and overall appearance
How important are our eyes when it comes to how old we look? SK-II research has shown that not only are the eyes one of the first areas to show skin aging, but they are also the defining factor when it comes to the overall appearance of youthfulness (or lack thereof).
Learn about the effects of skin aging on the eyes, and how the new Stempower Eye Cream helps to improve the appearance of the eyes and make you look younger.
THE KEY TO LOOKING YOUNGER
According to SK-II’s consumer research amongst over 500 Japanese women within the age range of 25-55, over 90% of the women agree that the eye appearance defines how old they look.
91% of women believe that their eyes determines how young they look overall
93% of women believe that the first signs of aging appear around their eyes
97% of women agree that firmness in the under eye area, eye corners and eyelids give an impression of youthfulness
CRITICAL POINTS AROUND THE EYE
After an in-depth study, SK-II scientists identified three correlated points around the eye that react differently to skin aging.
These three critical points also hold the key to a younger looking face. Improving all three areas of the eye has two times more impact on looking younger than focusing on any one area alone.
STEMPOWER EYE’S 3-POINT FIRM UP
Stempower Eye Cream features a cocktail of potent ingredients, including SK-II’s signature Pitera and the new Stem-Acanax Eye Complex, which visibly firms up the three key points around the eyes by addressing firmness, elasticity and sagging.