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The Expiry Date



In The Expiry Date, we turn the proverbial expiration date many women feel like
they have into a real one. We aim to showcase the unspoken timelines and expiry
dates society places on women and spark a conversation around age-related
pressure felt by women worldwide.



It's time to change destiny and live life on your own terms.

MEET THE WOMEN OF CHANGE

Overcoming the limits of DNA. Breaking gender stereotypes. Defying age. On their journey to success,
our trailblazing women of SK-II have had many inspiring moments of change. Discover their stories here.

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TANG WEI, ACTRESS

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Tang Wei left home at 18 to pursue drama lessons in Beijing, despite her parents objections. Facing the challenges alone,
she re-took the exams three times before passing. Through her passion and determination, Tang Wei is today an award-winning actress,
and has successfully made inroads into Hollywood. Despite her success, she continues to push through the limits with her career,
expanding her acting repertoire, changing her destiny.

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TANG WEI’S
CHANGE DESTINY PHILOSOPHY

TANG WEI ON SELF BELIEF

“What other people say or do, what the social norms are,
it doesn’t matter. Just believe in yourself.”

TANG WEI ON FEARLESSNESS

“The one thing people fear the most is taking that first step towards
change. But actually, I’ve discovered once you step out, wonderful
things naturally happen as the world follows you instead.”

TANG WEI ON CURIOSITY

“Travel has not only broadened my awareness of the world,
it’s also piqued my curiosities. The more you travel, the more you
realise there are so many interesting people to meet, so many
interesting things to see, so many meaningful experiences to explore.”

TANG WEI ON PERSERVERANCE

“I passed Drama School after my third try. I reckon I would have
continued trying if I didn’t make it after the third time. To me,
as long as I do my best, I will never feel discouraged and keep on
trying till I achieve it.”

  • Misa

    MISA KURANAGA, BALLERINA

  • Ayase

    AYASE HARUKA, ACTRESS

  • Momoi

    MOMOI KAORI, ACTRESS

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Misa’s rise to the top of her career was both long and challenging. In the competitive world of professional ballet, she stood out
for being shorter, less graceful, and too different from other ballerinas. Through hard work, passion, and an unyielding spirit of
determination, she overcame the limits of her DNA and changed her destiny. Today, she still stands out, but as the Principal Ballerina
of the world-renowned, Boston Ballet.

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MISA’S
CHANGE DESTINY PHILOSOPHY

MISA ON AMBITION

“I began ballet because of a vision I had as a seven-year-old girl. I
remember seeing a picture of a ballerina in a tutu and immediately I
believed I could one day be a beautiful dancer. I had to convince my
mom to enroll me into classes because she was adamant about me
being a figure skater which is more expected for a petite Asian girl,
but I knew that dancing was something I wanted to do.”

MISA ON PERSISTENCY

“To overcome my physical shortcomings as a petite dancer, I traveled to
New York City to audition for The School of American ballet whose
curriculum focuses on turnout and agility. I re-learned how to properly
use my body while acquiring the skill to move extremely fast so I could
stand out. I was not only the sole Asian in my class, but also the oldest
and had to work twice as hard as any other student.”

MISA ON PRESERVERANCE

“Over the years, I’ve had to change my limitations into strengths and
go beyond physical talent and aesthetics. It takes perseverance and a
dream but most of all the ability to look into the mirror and say,
I can do this.”

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Ayase was a keen athlete as a teenager, playing basketball in middle school and competing in long distance running events.
During her freshman year, she successfully won a talent scout event, which took her from the field of sport into the world of
entertainment. Initially, her parents objected the switch, but Ayase’s relentless determination won them over. Today, Ayase has gone
beyond acting and is also a top model and singer. She continues to push the boundaries in her career.

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AYASE’S
CHANGE DESTINY PHILOSOPHY

“No one is perfect. Sometimes we do well, sometimes we don’t.
When we try to be perfect, we tend to get stressed.
I’ve learned that it’s better to be relax.”

“I don’t like trying hard to make myself look good or to pretend
to be a person that others expect me to be.”

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A true champion of change, legendary Japanese actress, Momoi, has never rested on her laurels. Since her 20s,
she has kept challenging herself by acting in masterpiece movies, major drama serials, and innovative and experimental works.

In her 50s, she moved to Los Angeles to build her international career. Now in her 60s,
she continues to shape her destiny expanding her reach to China, Western Europe and Spain

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MOMOI’S
CHANGE DESTINY PHILOSOPHY

“I have one principle belief, and that’s possibilities. Now in my 60s,
I feel life is beginning all over again. Yes, everyone ages, but when you
age beautifully and express yourself in a proactive and positive manner,
people will feel empowered and happy around you. It creates a chain
reaction of positive effects. They will see possibilities in you, and in turn,
miracles happen.”

Start your own journey to change.

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