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In The Spotlight

#BareSkinProject

6 global celebrities take on the bold challenge to reveal their bare skin for the first time with one ally: Facial Treatment Essence.

For many women, being in front of a high-definition camera without a smear of makeup on their skin or a glowy filter can sound like the most daunting thing in the world. In fact, nearly half of all women believe they must wear makeup to feel beautiful and confident.

But at SK-II, we believe in the most authentic vision of bare skin beauty. The Bare Skin Project challenges our celebrity muses - Kasumi Arimura, Chun Xia, Ni Ni, Mayu Matsuoka, Tang Wei, and Chloe Moretz - to be photographed by esteemed Magnum Photos photographers with no makeup on their skin, and no skin retouching. Just bare, beautiful skin powered by Facial Treatment Essence.

Discover the full story of their challenge and bare skin photo series by Magnum Photos capturing the intimate bare skin moments.


“I was bit nervous to face the camera in bare skin, but caring for my skin everyday with Facial Treatment Essence gave me confidence to present my inner beauty.” - Mayu Matsuoka

"By using Facial Treatment Essence every day, I have the confidence to face the camera with my bare skin." - Arimura Kasumi

“It was so refreshing to hear about a campaign that aims to embrace women's natural beauty and spark a movement of authenticity and confidence. I knew that this was a perfect fit for me and what I represent." – Chloe Moretz

"In this #BareSkinProject, I want to show the most authentic me with my real skin - without any skin makeup or retouching." - ChunXia

“I truly admire the #BareSkinProject’s authentic and unfiltered take on beauty.”
- Ni Ni

“When I first heard about SK-II’s #BareSkinProject, I thought I could not do it as I have never revealed my bare skin in public before. “ - Tang Wei

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